Privacy Policy
Last updated: October 12, 2026
1. Introduction
Better Grief is developed and operated by Luma Software ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the Better Grief mobile application ("App"). By using the App, you agree to the practices described in this policy. If you do not agree, please do not use the App.
2. Information We Collect
We collect the following types of information: Account Information: When you register, we collect your name and email address. If you sign in with Apple or Google, we receive the information you choose to share through those services. User-Generated Content: Information you voluntarily create within the App, including journal entries, memories, writings, messages in family chat groups, care plan notes, funeral planning details, memorial content, and other personal content. Family and Shared Content: When you use the Family feature, content you share (memories, messages, care plans) may be visible to other family members you have invited. Usage Data: Information about how you use the App, such as screens viewed, features used and session length. It is linked to your account so we can see how the App is used and improve it. You can switch it off at any time (see Analytics and Your Choices below). Device Information: Device type, operating system version, and app version.
3. How We Use Your Information
We use your information to: • Provide and operate the App's features (AI chat, journals, family tools, memorials, care plans, etc.) • Enable Family features, including shared memories, chat, and care coordination • Personalize your experience within the App • Process and manage your subscription • Send important account notifications and service updates • Analyze aggregate usage patterns to improve the App • Respond to your support requests and feedback
4. Data Storage and Security
Your data is stored securely using Google Firebase (Firebase Firestore and Firebase Storage), hosted on Google Cloud infrastructure. Firebase employs industry-standard encryption for data both in transit (TLS) and at rest. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
5. Third-Party Services
We work with the following third-party services that may process your data: • Google Firebase, database storage, file storage, and authentication • RevenueCat, subscription and in-app purchase management • Apple Sign-In / Google Sign-In, optional social authentication • Anthropic, AI model provider for the AI chat (Aada); your chat messages are sent to it to generate replies • Resend, sending account and service emails • PostHog (EU servers), product analytics • Google Analytics for Firebase, app usage analytics • Vercel, website hosting and cookieless, aggregate visit statistics These services operate under their own privacy policies. We encourage you to review them. We do not sell your personal data to third parties. Analytics and Your Choices: In the mobile app, usage analytics (Google Analytics for Firebase and PostHog) is on by default, and you can switch it off at any time under Profile → Usage Analytics; after that, no further usage data is sent from that device. On our websites and web app, PostHog uses cookies and similar browser storage, so it only runs if you accept it in the cookie banner. You can change your choice at any time through "Cookie settings" in the website footer or the Usage Analytics switch in your web app profile. Vercel's visit statistics use no cookies and do not identify you. Storage that is strictly necessary to sign you in and run the service is always used.
6. Family Features and Shared Data
Better Grief includes features that allow you to invite family members to share in grief support and memorial activities. When you use these features: • Content you share within a family group (memories, messages, care plans) is visible to other members you have invited • You control who you invite and can manage your family group from within the App • If you leave or delete your family group, shared content may remain visible to other members unless explicitly deleted
7. Data Retention
We retain your personal data for as long as your account remains active. When you delete your account, all associated data, including journals, memories, writings, and account information, is permanently deleted from our systems. To delete your account, go to Profile → Delete Account. This action is immediate and cannot be undone.
8. Your Rights
You have the right to: • Access the personal data we hold about you, contact us at hello@bettergrief.io • Correct inaccurate information through your Profile settings • Delete your account and all associated data via Profile → Delete Account • Withdraw consent at any time by deleting your account If you are located in the European Union, you also have rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.
9. Children's Privacy
Better Grief is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal data, we will delete it promptly. Please contact us at hello@bettergrief.io if you believe this has occurred.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this policy. Your continued use of the App after changes are posted constitutes your acceptance of the updated policy.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us: Email: hello@bettergrief.io Website: bettergrief.io Luma Software Helsinki, Finland